3 – 1 : : DesignPlan : :

: : DesignLens : :

A graduate of Art Center College of Design in Pasadena CA, Claudia has been shooting architecture, food, and still life for over 15 years.
Among her award winning books are ‘A la Carte’, ‘Taste + Color’ and ‘El libro de Myriam Camhi’ all awarded
Best Photography at the Gourmand World Cookbook Awards in Paris, France.

Clients include: Wallpaper*, YOO Ltd – Philippe Starck, Maison Francaise, Marie Claire, ELLE, Harper’s Bazaar,
ELLE Decoration U.K, Veranda, Metropolitan Home, Ritz Carlton , Elizabeth Arden, Absolut Vodka, Swarovski.

Claudia is currently based in Miami, FL

Her work is beautifully clear – quietly graceful……the eye of an expert photographer

Here is some of her work:

Recently, The New World Symphony was completed in Miami by Frank Gehry, Partners.
Claudia Uribe was selected to  do the official photography. Following are some of the shots:

All work as shown is

Copyright © Claudia Uribe Tour. All rights reserved

E-Mail: touri@claudiauribe.com

Phone: +1 (786) 390 7825

: : DesignTools : :

The whole world is well aware of the introduction this week of the new iPad 2 by Apple.
Therefore, I will not take up space here to comment on it – except that once again,
Apple has proven itself a trail-blazer, not only in applied creativity, but by vaulting
far ahead into the future.

There is a tool, though, I want to inform you of…..it comes from Pantone.

It is the Pantone Capsure….

Capture color inspiration from any surface, material or fabric – even small, patterned, multi-colored textures and textiles –
and match it quickly and accurately to a PANTONE Color. Created for professionals in fashion, home, interior, industrial
and graphic design, as well as for contractors, paint retailers and do-it-yourselfers, CAPSURE is easy to use and portable,
yet its advanced image capture technology sets a new standard for accuracy and versatility in a portable device.

CAPSURE comes preloaded with more than 8,000 PANTONE Colors:

  • The PANTONE FASHION + HOME Color System Library (paper and cotton) for fashion and home
  • The PANTONE PAINT + INTERIORS Library (paper and cotton) for architecture and interiors
  • The PANTONE PLUS SERIES Formula Guide (coated and uncoated), the PANTONE PLUS SERIES CMYK
    (coated and uncoated) and the PANTONE Goe™ System (coated and uncoated) for graphic design,
    printing and publishing (includes sRGB, Adobe RGB, HTML, Lab and XYZ values for multimedia design)

Included Palette Application Software allows you to easily integrate captured colors into your design programs
and update your stored color libraries. Comes with protective carry pouch, wrist strap, USB cable, software and quick-start guide.

CAPSURE’s image capture technology lets professionals preview what they are measuring on its 1.75 inch colour screen,
in real-time, to affirm image accuracy. Those images are then stored on the device for later reference. CAPSURE

has the ability to record the last 100 colours measured for later reference. Users can also annotate colours with a
voice recording as well as a time and date stamp. Additionally, the device provides harmonious shades and
identifies related colours that are lighter, darker or similar in tone to the identified colour.

The CAPSURE Palette Application Software provides convenient access to saved colour measurements, details and tags,
and allows users to view measured colour samples with selectable lighting conditions on their computer screen.
Users can also create palettes with their favorite shades or custom palettes for a specific project. All palettes can
be synchronized with popular design applications including Adobe® Creative Suite® and QuarkXPress®.

CAPSURE is available immediately for $649.00 at www.pantone.com. CAPSURE Sync is available for both
PC and Mac users and is included, free-of-charge, with each CAPSURE device. The Palette Application Software
is available for download, free-of-charge, upon product registration.
The Palette Application Software is PC-compatible and  Mac-compatible.

: : DesignLinks : :

The eensy teensy spider went up the waterspout……

eensy, teensy and WEE – all mean small…… and there is a growing trend today to the creation and the
building of small houses.

A number of firms now specialise in smaller than usual housing footprints. One of the distinguishing
features is that generally they are pre-fab. Factory built as modules, shipped to a site and assembled.
There are numerous benefits to such a process among them the ability to better integrate and install
LEED materials, ‘green’ resources. Another, of course, is economy. And replacement…..I mean, if one
were to, for example, mis-place a wall – well you can just go online and order a replacement.
Now that sounds goofy – but, think about it for a moment. Of course we aren’t going to misplace a wall.
But, the core concept of managed production, of replaceability, is certainly an attractive feature.

Here’s a few examples:

This dwelling, designed by Alchemy Architects, is located in Honesdale, Pennsylvania.

Known as the Johnson Creek weeHouse,this 2,200 SF, 3BR, 3 bath retreat home consists of a larger main unit
accommodating most daily activities and a smaller sleeping tower. Both units are connected by an elevated patio
bridge component. The main unit’s upper level is designed to allow for numerous vista points and provides an
almost complete immersion into the spectacular setting of the heavily wooded site.

Their site contains a couple of dozen weeHouse styles…..http://www.alchemyarchitects.com/

Be sure to check them out.

And then there is the Canadian phenomenon, LaneFab Design/Build.

A recent article in the Globe and Mail said:

The campaign to live smaller has come to Vancouver.

The city’s first laneway house to be installed on a permanent site attracted a crowd of more than
1,000 to a two-day open house over the weekend.

If it’s an indication of demand for the 500- to 750-square-foot homes, then business may soon be
booming for developers in the business of building these prefab constructions.

The first laneway house to be installed since zoning approval was passed last summer is McGill House,
a 710-square-foot contemporary design home that sits to the rear of a house at 2703 McGill St.,
on the city’s east side. The house is the creation of Bryn Davidson’s Lanefab custom development company,
which has been in business for about a year and a half.

Mr. Davidson is a LEED-accredited architect and mechanical engineer who started the business with partner Mat Turner,
after design and construction work dried up because of the recession. Prior to Lanefab, Mr. Davidson
had been working as an independent designer on sustainable residential projects in Ontario and Alaska.

“It was in the midst of the recession, we were suddenly without work, and at the same time, the
City of Vancouver was talking about fast-tracking this lane house policy as part of their EcoDensity strategy,”
he says. “So, just over a year ago, we started working to create Lanefab and we worked on designs
that would be ready for when they did pass the bylaw.”

What Mr. Davidson didn’t expect was the outpouring of interest the minute he opened the doors for a
peek inside McGill House, which is owned by Manuel and Agnes Mendoza, who live in the main house.
Mr. Mendoza is a bridal gown designer who owns a long-established store in downtown Vancouver.

McGill House could easily rent for around $1,700 a month – a fact not lost on Vancouver homeowners looking
for a revenue stream. They were willing to line up down the lane to view the sleek, modern laneway house
that will be ready for rental by June 1.

“There are quite a few potential projects coming out of the woodwork after this weekend,” says Mr. Davidson,
who has given many tours and talks this past year about his designs.

Approval for laneway houses was passed last July, after several years of public meetings attended by stakeholders
such as Mr. Davidson who could benefit from the initiative. Laneway housing was made a priority when the city
adopted its EcoDensity charter two years ago.

For many, the laneway house (also known as a microhouse) could become a way to offset the high price of
Vancouver real estate. In order to purchase a laneway house, the customer must already own a
house on a suitable property. A few people who came to view McGill House mistakenly thought they could own
the laneway house outright, Mr. Davidson says. Laneway houses are intended to be small one- or two-bedroom
microhouses on a lot that’s at least 33 feet wide and has plenty of room for another structure.
Oftentimes, they occupy the space where a garage would have been built.

“That’s the caveat – the price doesn’t include the land,” Mr. Davidson says. “You have to already own a $600,000 property.”

In Vancouver, about 66,000 thousand houses or roughly 85 per cent of properties qualify for laneway homes.
Because the houses are so small, they can easily be built as prefabricated panels, then constructed on site.
Lanefab contracts out the panel work and does the design, construction, permits and hook-ups, such as hydro,
for about $190,000 to $230,000 a house, depending on lot size.

The city has issued more than 60 permits for laneway houses. Another Vancouver company, Smallworks,
has a factory that produces the panels. The company has taken out seven building permits for laneway houses.
It offers a time-lapse video of a prefab house being built on its website (smallworks.ca).

Here are some examples:

You will note that the living room/great room is on the 2nd floor. This makes sense insofar as there are no bi-secting
traffic patterns to interfere with a comfortable furniture lay-out. Good thinking.

This whole house is only 710 square feet.

Visit them at http://www.lanefab.com/

: : DesignResources : :

Do you remember the joke, when you were a kid, when someone would ask you….
‘Hey – do you know what?’And you’d smart-ass answer – ‘Yeah – he autographs lightbulbs.’

Not terribly funny, but, do you know WAT?

Well, perhaps you should. Because this is WAT’s really cool thinking…..

the WAT lamp : :

This lamp from designer Manon Leblanc (France) that harnesses the power of water to provide for lovely interior lighting –
completely cord free! Dubbed the WAT, with just a little H2O and a hydroelectric battery (composed of a carbon
stick coated with magnesium), the pair combine to create a stellar electro chemical reaction able to create enough
power to light up a series of warm light LED strips. A simple and modern design, this is WAT green lighting is all about!

To power this self sufficient ambiant lamp, only a few drops of water are enough. Energy is produced by an hydro-electric battery
composed of a carbon stick coated with magnesium powder. The water generates an electro chemical reaction that generates light.

WAT won the 1rst price for the CINNA – MAISON FRANÇAISE design contest 2011


: : DesignFuture : :

Sony wants rollable large-screen OLED TVs

Sony is currently working to develop a lineup of rollable, large-screen OLED television sets.

TRENT NOUVEAU | Mon 3rd Jan 2011, 02:10
What are OLEDs?

  • organic light-emitting diode: a self-luminous diode (it glows when an electrical field is applied to the electrodes)
    that does not require backlighting or diffusers
  • a light-emitting diode (LED) that generates light in a film of organic compounds. A significant benefit of OLED
    displays over traditional liquid crystal displays (LCD’s) is that OLED’s do not require a backlight to function.
  • oleds – Organic Light Emitting Diodes are components used in a new type of viewing screen [display].
    Can be viewed in bright lighting conditions, at greater angles, unlike LCD’s. Beginning to be used in digital cameras.
  • oleds – are LEDs that contain organic compounds in light emitting and/or carrier-transporting medium.
    Typical structures of mono- and multilayered OLEDs are shown on the scheme below. …

OLEDs are based on organic (carbon-based) materials. In contrast to LEDs, which contain small point sources,
OLEDs are made in sheets that provide a diffuse area light source. OLED technology is developing rapidly,
but is still some years away from becoming a practical general illumination source.

“The time will come when the very idea that an enormous black box TV was ever placed in rooms will seem strange,”
Sony engineer Dr. Kazumasa Nomoto explained in an interview quoted by OLED-Info.

According to Nomoto, the Japanese-based corporation has already successfully showcased a 4.1″ rollable OLED
display boasting 423×240 resolution at 121ppi and 16.8 million colors – with a thickness that measures just 80um.

So, how was the next-gen OLED display designed?

Well, Sony first engineered an organic-based TFT out of a peri- Xanthenoxanthene (PXX) derivative.

Then, the company created a flexible gate driver circuit, followed by an insulating layer for the O-TFT
and OLED using flexible organic materials.

Interestingly enough, all of the above-mentioned materials can be easily manufactured via an
ink-jet printing process, allowing the company to create a viable lineup of futuristic displays with (relatively) minimal cost.

It should be noted that Sony has recently increased its efforts to optimize both the performance
and reliability of OLED materials and components.

: : DesignClass : :

As promised a couple of issues ago, I will be featuring a variety of design giants – that practised,
innovated – developed in the earlier part of this century.

The first such giant, and oft-referred to as the ‘Father of Industrial Design’ is Raymond Loewy.

Raymond Fernand Loewy (November 5, 1893 – July 14, 1986) was one of the best-known
industrial designers of the 20th century. Born in France, he spent most of his professional career
in the United States where he influenced countless aspects of North American culture.
Among his many iconic contributions to modern life were the Shell and former BP logos,
the Greyhound bus, the Pennsylvania Railroad GG1 and S-1 locomotives, the Lucky Strike package,
Coldspot refrigerators, the Stuebaker and Champion, and the Air Force 1 livery.
His career spanned seven decades.

Loewy was born in Paris in 1893, the son of Maximilian Loewy, a Jewish Viennese journalist,
and the French Marie Labalme. An early accomplishment was the design of a successful model aircraft,
which then won the James Gordon Bennet Cup in 1908. By the following year he was selling the plane, named the Ayrel.
He served in the French army during World War I, attaining the rank of captain. Loewy was wounded in
combat and received the Croix de Guerre. He boarded a ship to America in 1919 with only his French officer’s uniform and $50 in his pocket.

In Loewy’s early years in the U.S., he lived in New Yorkand found work as a window designer for department stores,
including Macy’s, Wannamaker’s and Saks in addition to working as a fashion illustrator for Vogue and Harper’s Bazaar.
In 1929 he received his first industrial-design commission to contemporize the appearance of a duplicating machine by Gestetner.
Further commissions followed, including work for Westinghouse, the Hupp Motor Company (the Hupmobile styling),
and styling the Coldspot refrigerator for Sears-Roebuck. It was this product that established his reputation as an
industrial designer. He opened a London office in the mid-1930s. It is still active.

Known as having become one of the initial creators of the streamline aesthetic, but eschewed today as being superficial
styling and not design, his famous pencil sharpener, the essence of the streamline form, was produced only as a unique prototype.


Loewy had a long and fruitful relationship with American car maker Studebaker. Studebaker first retained
Loewy and Associates and Helen Dryden as design consultants in 1936 and in 1939 Loewy began work
with the principal designer Virgil Exner. Their designs first began appearing with the late-1930s Studebakers.
Loewy also designed a new logo which replaced the “turning wheel” which had been the trademark since 1912.

During World War II, American government restrictions on in-house design departments at Ford,
General Motors, and Chrysler prevented official work on civilian automobiles. Because Loewy’s
firm was independent of the fourth-largest automobile producer in America, no such restrictions applied.
This permitted Studebaker to launch the first all-new postwar automobile in 1947, two years ahead of the “Big Three.”
His team developed an advanced design featuring flush-front fenders and clean rearward lines.
The Loewy staff also created the Starlight body which featured a rear-window system wrapping 180° around the rear seat.

In addition to the iconic bullet-nosed Studebakers of 1950 and 1951, the team created the 1953 Studebaker line,
highlighted by the Starliner and Starlight coupes. (Publicly credited to Loewy, they were actually the work of Virgil Exner.).
The Starlight has consistently ranked as one of the best-designed cars of the 1950s in lists compiled since by Collectible Automobile, Car and Driver, and Motor Trend. At the time, however, the Starlight wasridiculed as bizarre, due to its being very similar in front or back. The ’53 Starliner, recognized today as”one of the most beautiful cars ever made”, was radical in appearance, as radical in its way as the 1934 Airflow.
However, it was beset by production problems. The 1953 Studebakers were actually designed by Robert Bourke,
a member of the Loewy’s studio but working permanently for Studebaker.

To brand the new line, Loewy also contemporized Studebaker’s logo again by applying the “Lazy S” element.
His final commission of the 1950s for Studebaker was the transformation of the Starlight and Starliner
coupes into the Hawk series for the 1956 model year.

Concept sketch of the 1963 Avanti by Loewy

In the spring of 1961, Loewy was called back to Studebaker by the company’s new president, Sherwood Egbert,
to design the Avanti. Egbert hired him to help energize Studebaker’s soon-to-be-released line of 1963 passenger cars to attract younger buyers.

Despite the short 40-day schedule allowed to produce a finished design and scale model, Loewy agreed to take the job.
He recruited a team consisting of experienced designers, including former Loewy employees John Ebstein;
Bob Andrews; and Tom Kellogg, a young student from the Art Center College of Design in Pasadena.
The team was sequestered in a house leased for the purpose in Palm Springs, California.
Each team member had a role. Andrews and Kellogg handled sketching; Ebstein oversaw the project,
and Loewy was the creative director and offered advice.

An early blueprint/study for the Avanti….

The Avanti became an instant classic when it was introduced and has many devotees today; others consider its front end styling peculiar.
Versions have been produced in limited quantities over the years by a succession of small independent companies, though never with real commercial success.

Loewy retired in 1980 and returned to his native France. He died in his Monte Carlo residence in 1986 at the age of 93.
He was survived by second wife Viola and their daughter Laurence. In 1992 Viola Loewy and British American Tobacco
established the Raymond Loewy Foundation in Hamburg, Germany. The foundation was established to promote the
discipline of industrial design internationally and preserve the memory of Raymond Loewy.
An annual award of €50,000 is granted to outstanding designers in recognition of their lifetime achievements.
Recent grantees include Phillipe Starck and Dieter Rams. In 1998, Laurence Loewy established Loewy Design in Atlanta,
Georgia, to manage her father’s continued interests in the United States. Laurence died on October 15, 2008,
and is survived by her husband David Hagerman and their son Jacque Loewy.
Hagerman continues to manage Loewy Design and the Loewy estate.

Although mostly known for his work in automobile design, it is less widely known that Loewy was
a superbly versatile design genius. He designeed the Exxon logo….

and many other classic logos.

He developed numerous designs for Coca-Cola –

He designed a new version of the Greyhound bus : :

a streetcar for the City of Cleveland : :

plus, cigarette packaging –

furniture : :

It should be noted that although Warren Platner is often credited with this chair design, it was
in fact developed while he worked at Loewy Design….

Additionally, Loewy was responsible for these : :

: : DesignTrek : :

First you take me to exotica in Malaysia….this amazing rooftop swimming pool – and now you want me to go where?

Lundy Island you say? Where the hell is that?

It’s where? In the cold north Atlantic? Are you nuts?

…okay – I’ll listen for a minute – but JUST a minute. If you can’t convince me in one minute then you can take your
Lundy and ……well – you know. Okay, so what/where?

Why Should You Visit 

It is difficult to pin down why the island has such an effect on people. What is noticeable is visitors’ enthusiasm. Whatever it is they are doing on Lundy, they really enjoy it.

It is true that Lundy is different from any other island and that it is in a wonderful part of the country, off the coast of Devon. If you want to relax on holiday and be busy doing nothing, this is the place to be!

Well – it DOES sound interesting….where would we stay?

Show me!

Oh! A lighthouse? Really? How romantic….well, maybe. You’re getting me interested….

what else is there – to see, to do?

Well, I’ll say….. is there anything else?

Okay! You convinced me…..when do we leave? Yes – yes – I have my camera…..

: : DesignGraphique : :

Beth Shirrell is an internationally known graphic and type designer.

She is a graduate of Tyler School of Art’s MFA graphic and interactive design program. Her formative years were spent in Louisville, Kentucky. There she developed an affection for life’s simple pleasures like whistlin’ and front porch sittin’. In spite of an idylic upbringing, she have managed to have my fair share of adventures both at home and abroad, all of which have influenced much of her portfolio.

Currently she is  teaching at Kutztown University and moonlighting as a freelance designer and illustrator.

In creating this poster, she explored typographic expression by creating a display font that captures and reflects the ornate culture of India. Specifically taking impetus from the country’s architecture, the ancient art of henna painting, and Hindu iconography. The font is a collection of 26 majuscule forms that make up the English alphabet. Kalakari translates from Hindi to English to mean ornamentation.

IOU ….. yet, a promised feature on some recent design award winners (coming…honest…) and the
ongoing essays about earlier design giants.

As we move into March 2011, and await the promises of spring – of re-birth, re-growth and renaissance –
most have outlasted their patience and endurance for the hardships of these past two + years…..

As more than one notable philosopher has succinctly phrased it –

Keep the faith, baby….keep the faith.

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One Response to “3 – 1 : : DesignPlan : :”
  1. Es de admirar la carrera del mismisimo Raymond Loewy

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